JUDUL :

INTRODUCTION TO BUSINESS

PENULIS :

Dr. Sawal Sartono, S.E, M.M.

Rani Rachmawati, S.AB., M.M.

Dr. Wenni Wahyuandari, S.Ak., M.Ak.

Desi Rahmawati, S.E, M.M.

Dra. Eni Widhajati, M.Ak.

Annisa Sulihandini, S.AB., M.M.

Nurani, S.E, M.M.

Dra. Tiwuk Puji Hariyanti, M.Ak.

Lona Chinsia Alfattama, S.E., M.M.

Eni Minarni, S.E., Ak., M.Ak.

Rachmad Gesah MP., S.E., Ak., M.M.

Mokhamad Eldon, S.E., M.M.

Latifatul Isro'iyah, S.S., M.Pd.

Henny Rakhmawati, S.E, M.S.A.

Dr. Dra. Sri Sutrismi, M.M.

SINOPSIS :

This book serves as a thorough guide designed to help novices understand the business world in a clear and accessible manner. Beginning with fundamental concepts, readers are encouraged to explore key aspects of business, including marketing, management, finance, and strategy.

The book clarifies how to identify market opportunities, formulate successful business strategies, and manage resources wisely, using simple language and practical examples. Each chapter is filled with case studies, practical advice, and actionable tasks.

It also addresses contemporary trends in the business sector, such as digitization and sustainability, preparing readers to face future challenges. Introduction to Business serves as a reliable guide for anyone looking to embark on their entrepreneurial journey with a solid foundation and comprehensive knowledge.

This book will boost readers' confidence as they embark on their first ventures into the business world.